{"id":38795,"date":"2024-03-22T10:04:15","date_gmt":"2024-03-22T09:04:15","guid":{"rendered":"https:\/\/staging.univga.org\/product\/licence-en-marketing-et-management-commercial\/"},"modified":"2025-05-21T13:25:06","modified_gmt":"2025-05-21T11:25:06","slug":"bachelors-degree-in-marketing-and-management","status":"publish","type":"product","link":"https:\/\/univga.org\/en\/produit\/licence-en-marketing-et-management\/","title":{"rendered":"Marketing and Sales Management Degree"},"content":{"rendered":"<p>The Bachelor's Degree in Marketing and Commercial Management is a bac+3 level academic program aimed at training competent professionals in the fields of marketing and commercial management. This curriculum offers an in-depth understanding of the fundamental principles of marketing, sales strategies, and business management techniques.<\/p>\n<p>The program covers various aspects of marketing, such as market analysis, consumer behavior, marketing communication, and digital marketing. Students learn to design and implement effective marketing strategies, manage advertising campaigns, and use digital tools to optimize brand visibility and engagement.<\/p>\n<p>In parallel, the training in commercial management allows students to develop skills in team management, commercial negotiation, and customer relationship management. They also acquire knowledge in finance, commercial law, and logistics, enabling them to understand the entire commercial processes of a company.<\/p>\n<p>The degree often includes internships, providing students with practical experience and immersion in the professional world. Graduates can consider various careers, such as product manager, marketing manager, communication officer, or business strategy consultant.<\/p>\n<p>In summary, the Bachelor's Degree in Marketing and Commercial Management is a versatile training that prepares students to meet the challenges of the modern business world, providing them with the necessary tools to innovate and excel in the commercial sector.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Bachelor's degree in Marketing and Commercial Management is an academic program designed to train competent professionals in the fields of marketing and commercial management. Key features include a curriculum focused on marketing strategies, customer relationship management, and market analysis. Students benefit from a practical approach with internships and concrete projects, enhancing their employability. Unique selling points of this degree are the emphasis on digital innovation and international trade, preparing graduates to thrive in a globalized and digital environment.<\/p>","protected":false},"featured_media":36281,"template":"","meta":[],"store":[],"product_brand":[],"product_cat":[15],"product_tag":[980],"class_list":["post-38795","product","type-product","status-publish","has-post-thumbnail","product_cat-autres","product_tag-licence","first","instock","virtual","sold-individually","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LICENCE EN MARKETING ET MANAGEMENT COMMERCIAL - GROUPE UNIVGA<\/title>\n<meta name=\"description\" content=\"Licence en Marketing et Management Commercial : formation en strat\u00e9gies marketing, gestion commerciale, analyse de march\u00e9, pour des carri\u00e8res en vente et communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/product\/bachelors-degree-in-marketing-and-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LICENCE EN MARKETING ET MANAGEMENT COMMERCIAL\" \/>\n<meta property=\"og:description\" content=\"Licence en Marketing et Management Commercial : formation en strat\u00e9gies marketing, gestion commerciale, analyse de march\u00e9, pour des carri\u00e8res en vente et communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/univga.org\/en\/product\/bachelors-degree-in-marketing-and-management\/\" \/>\n<meta property=\"og:site_name\" content=\"GROUPE UNIVGA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/univga1\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T11:25:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/univga.org\/wp-content\/uploads\/2024\/01\/mockup-2_1_-788x591-2-788x591-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"788\" \/>\n\t<meta property=\"og:image:height\" content=\"591\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@univga1\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/univga.org\\\/produit\\\/licence-en-marketing-et-management\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/produit\\\/licence-en-marketing-et-management\\\/\",\"name\":\"LICENCE EN MARKETING ET MANAGEMENT COMMERCIAL - 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