About Course
The training in Marketing and Commercial Management aims to develop a dual skill set in participants: mastery of modern marketing tools and the ability to effectively manage a sales team. It offers a comprehensive approach that combines strategy, operations, and management.
On one hand, the aspect marketing allows learners to understand the market, analyze consumer behavior, design an appropriate offer, and implement effective communication and promotion actions. They learn to build a marketing plan, use digital tools, and integrate new trends such as e-commerce or social media.
On the other hand, the aspect commercial management trains participants to organize, supervise, and motivate a sales force. It involves knowing how to set objectives, develop sales and negotiation techniques, manage a client portfolio, and establish performance indicators to measure results.
The training thus combines theory and practice, with case studies, simulations, and concrete projects. It is aimed at both recent graduates wishing to acquire professional skills and executives, entrepreneurs, and sales managers looking to improve their practices.
At the end of the program, learners are able to develop and implement a coherent marketing and sales strategy, lead a sales team, and actively contribute to the overall performance development of the company.
French 
English