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BACHELOR 1&2 IN BUSINESS COMMUNICATION

About Course

The DUT in Business Communication is designed to train specialists capable of managing the internal and external communication of an organization. It covers various aspects such as communication strategy, public relations, digital marketing, crisis management, and corporate communication. Students learn to design and implement communication plans, develop content suitable for different channels and audiences, and measure the effectiveness of their actions. This training combines theory and practice, offering students the opportunity to work on real projects, often in collaboration with companies.

The career opportunities after training in Business Communication are varied and offer numerous opportunities in both the private and public sectors. Graduates can aspire to positions such as communication officer, public relations manager, community manager, communication advisor, or digital marketing specialist. The demand for qualified professionals in this field is strong, as companies of all sizes increasingly recognize the importance of effective communication for their success and brand image.

In terms of information related to the training, Business Communication is generally offered at different levels of study, ranging from undergraduate degrees (Bachelor's) to graduate studies (Master's, MBA). Programs vary in length, from a few weeks for specific certifications to several years for university degrees. Admission to these programs may require a solid academic record, and sometimes specific skills or prior experience in the field of communication. The training is enriched by internships in companies, allowing students to gain valuable professional experience.

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What Will You Learn?

  • - Introduction to Communication
  • - Written and Oral Communication Techniques
  • - Introduction to Media
  • - Image and Sound Analysis
  • - Fundamentals of Journalism
  • - Marketing Principles
  • - Computer Science Applied to Communication
  • - Business Communication Strategies
  • - Internal and External Communication
  • - Public Relations and Event Management
  • - Crisis Communication

Course Content

First Year

UE1: Foundations of Communication

UE2: Media and Technologies

UE3: Introduction to Journalism

UE4: Transversal Skills

Second Year

UE1: Business Communication Strategies

UE2: Internal and External Communication

UE3: Public Relations and Event Management

UE4: Crisis Communication

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