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Graduating License3

PRO LICENSE IN DIGITAL MARKETING

Cursus universitaire de 3 ans (180 ECTS) qui forme des chargés de marketing digital, community managers et e-commerçants opérationnels. Au programme : marketing fondamental, comportement consommateur, contenu et copywriting, SEO/SEA, social media, e-mailing, analytics, publicité programmatique, e-commerce (Shopify, WooCommerce), CRM, growth hacking et IA appliquée au marketing. Cursus en ligne avec mémoire et soutenance.

180 ECTS Communication, Journalism and Media
Recommended Master's Degree track MASTER PRO IN DIGITAL COMMUNICATION
PRO LICENSE IN DIGITAL MARKETING
Total cost
2,450,000 FCFA

Description

La Licence Professionnelle en Marketing Digital & E-Commerce d'UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des profils polyvalents capables de piloter la présence digitale d'une marque, d'un commerce ou d'une institution. Le programme couvre l'ensemble des leviers du marketing en ligne, de la création de contenu à l'analyse de performance, en passant par l'acquisition payante, le SEO, les réseaux sociaux et l'e-commerce.

Conçue pour répondre à l'explosion de la demande en compétences digitales en Afrique et à l'international, cette formation est dispensée à 100% en ligne. Elle combine fondamentaux marketing classiques (étude de marché, segmentation, mix marketing) et expertise digitale moderne : SEO technique et éditorial, Google Ads, Meta Ads, automation, e-commerce omnicanal et utilisation des outils d'IA générative pour le marketing.

Market issues and career opportunity

La digitalisation des organisations s'est accélérée dans tous les secteurs : commerce, banque, télécoms, ONG, administrations. Les entreprises africaines investissent massivement dans leur présence digitale, leurs réseaux sociaux et leur e-commerce. Les profils maîtrisant à la fois les fondamentaux marketing et les outils digitaux modernes sont rares et très demandés, en agence comme en interne. La rémunération à l'embauche dépasse souvent celle de profils techniques juniors équivalents.

Curriculum pedagogical structure

Année 1 — Fondamentaux marketing et économiques. Marketing fondamental (4P, segmentation, positionnement), introduction à l'économie d'entreprise, comportement du consommateur, statistiques descriptives, communication écrite et orale, bureautique professionnelle (Excel, Word, PowerPoint) et culture digitale (web, navigation, réseaux sociaux).

Année 2 — Approfondissement digital. Stratégie de contenu et copywriting, SEO (référencement naturel) fondamental, fondamentaux du SEA (Google Ads), social media management, design et identité visuelle (Canva, Figma initiation), e-mailing et automation marketing, analytics web (Google Analytics 4) et anglais marketing.

Année 3 — Spécialisation digitale et e-commerce. SEO avancé et stratégie éditoriale, publicité programmatique et Meta Ads, e-commerce (Shopify, WooCommerce, marketplaces), CRM et fidélisation client, growth hacking et acquisition, IA générative pour le marketing (ChatGPT, Midjourney, Claude), pilotage de campagnes 360° et tableaux de bord performance. Le cursus se conclut par un mémoire professionnel encadré, soutenu oralement en visioconférence devant un jury académique.

Career opportunities

Chargé de marketing digital, community manager, content manager, traffic manager junior (SEO/SEA), responsable e-commerce d'une PME, chargé de campagnes social media, growth hacker junior, chargé de webmarketing en agence ou en interne. Poursuite en Master Marketing Digital, Master Communication ou MBA Digital Marketing.

Suitable for working professionals

UNIVGA est conçue pour répondre aux besoins des professionnels en activité (80% de notre public). Plateforme accessible 24h/24, rythmes flexibles, classes virtuelles enregistrées, encadrement personnalisé. Idéal pour commerciaux, communicants, infographistes et entrepreneurs souhaitant ajouter une expertise digitale structurée.

What you will learn

Maîtriser les fondamentaux du marketing : étude de marché, segmentation, positionnement, mix 4P
Élaborer une stratégie digitale cohérente alignée sur les objectifs business
Concevoir et rédiger des contenus performants pour le web (articles, fiches produit, posts, landing pages)
Optimiser le référencement naturel (SEO) d'un site : technique, éditorial, netlinking
Créer et piloter des campagnes Google Ads (Search, Display, YouTube, Shopping)
Créer et piloter des campagnes Meta Ads (Facebook, Instagram) avec ciblage avancé
Animer une présence sur les réseaux sociaux (calendrier éditorial, formats, engagement)
Concevoir des visuels professionnels avec Canva, Figma et outils d'IA générative
Mettre en place une stratégie d'e-mailing et d'automation marketing (Mailchimp, Brevo, ActiveCampaign)
Lancer et gérer une boutique e-commerce (Shopify, WooCommerce, marketplaces locales et africaines)
Analyser la performance digitale via Google Analytics 4 et tableaux de bord (Looker Studio)
Write a structured professional thesis and defend it in an oral presentation before a jury

This program includes

Written Course, Audio & PDF
Key Takeaways + Graded Evaluation
Comprehension questions
Frequently Asked Questions (FAQ)
Timed Quiz
Professional Case Studies
Video conferencing course explanations
Supervised remote homework sessions
Graded business case studies
Professional internship report
Optional supervised project (real professional case)
Video conference defense
First Year
6 UEs 18 Lessons 60 ECTS
Semester 1 – 30 ECTS credits
Chapitre 1 : Concepts de base : besoin, désir, demande, valeur, mix marketing 4P
Chapitre 2 : Étude de marché : qualitative, quantitative, sources secondaires
Chapitre 3 : Segmentation, ciblage et positionnement (STP)
Chapitre 1 : Acteurs économiques, formes d'entreprises, environnement africain
Chapitre 2 : Fonctions de l'entreprise et leur articulation avec le marketing
Chapitre 3 : Tendances de consommation en Afrique et à l'international
Chapitre 1 : Processus de décision d'achat, influences psychologiques
Chapitre 2 : Influences sociales et culturelles sur la consommation africaine
Chapitre 3 : Parcours client (customer journey) physique et digital
Semester 2 – 30 ECTS credits
Chapitre 1 : Rédaction professionnelle : courriels, notes, comptes-rendus
Chapitre 2 : Prise de parole en public, présentation orale, soutenance
Chapitre 3 : Storytelling : raconter une marque ou un produit
Chapitre 1 : Excel intermédiaire pour le marketing : formules, tableaux croisés
Chapitre 2 : PowerPoint avancé : storyboards, animations, présentations clients
Chapitre 3 : Statistiques descriptives appliquées au marketing : moyennes, segments
Chapitre 1 : Histoire et fonctionnement du web, navigateurs, hébergement
Chapitre 2 : Panorama des réseaux sociaux : Facebook, Instagram, TikTok, LinkedIn, X, YouTube
Chapitre 3 : Vocabulaire digital essentiel : URL, balise, cookie, conversion, lead
Second Year
6 UEs 18 Lessons 60 ECTS
Semester 3 – 30 ECTS credits
Chapitre 1 : Ligne éditoriale, calendrier éditorial, formats de contenu
Chapitre 2 : Techniques de copywriting (AIDA, PAS, problème-solution)
Chapitre 3 : Storytelling de marque appliqué aux contenus web et social
Chapitre 1 : Fonctionnement des moteurs de recherche, crawl, indexation
Chapitre 2 : Optimisation on-page : balises, structure, mots-clés, contenu
Chapitre 3 : Optimisation off-page : netlinking, autorité, domaines référents
Chapitre 1 : Architecture d'un compte Google Ads, types de campagnes
Chapitre 2 : Stratégie d'enchères, ciblage, mots-clés, qualité
Chapitre 3 : Création d'annonces, extensions, optimisation des conversions
Semester 4 – 30 ECTS credits
Chapitre 1 : Stratégie social media : objectifs, KPI, audit, persona
Chapitre 2 : Gestion opérationnelle : calendrier, modération, animation communautaire
Chapitre 3 : Influenceurs : sélection, négociation, mesure d'impact en Afrique
Chapitre 1 : Fondamentaux du design : couleur, typographie, composition
Chapitre 2 : Création de visuels avec Canva : posts, bannières, présentations
Chapitre 3 : Initiation à Figma : maquettes web, design responsive
Chapitre 1 : Stratégie d'e-mailing : segmentation, scénarios, délivrabilité
Chapitre 2 : Google Analytics 4 : configuration, dimensions, indicateurs clés
Chapitre 3 : Anglais marketing : vocabulaire digital, lecture de briefs internationaux
Third year
6 UEs 15 Lessons 60 ECTS
Semester 5 – 30 ECTS credits
Chapitre 1 : SEO technique : Core Web Vitals, robots.txt, sitemap, schéma
Chapitre 2 : Recherche de mots-clés avancée, intentions de recherche, clusters
Chapitre 3 : Pilotage SEO : reporting, A/B testing, refonte SEO friendly
Chapitre 1 : Meta Ads : Business Manager, audiences custom, lookalike, retargeting
Chapitre 2 : Display, programmatique, RTB, DSP/SSP : panorama et opportunités
Chapitre 3 : Pilotage des campagnes : budget, CPA, ROAS, optimisation continue
Chapitre 1 : Création d'une boutique Shopify (catalogue, paiement, livraison)
Chapitre 2 : WooCommerce sur WordPress : installation, thème, extensions
Chapitre 3 : Marketplaces africaines (Jumia, Glovo) et internationales (Amazon)
Semester 6 – 30 ECTS credits
Chapitre 1 : CRM : panorama (HubSpot, Zoho), structuration de la donnée client
Chapitre 2 : Programmes de fidélité, parcours client omnicanal
Chapitre 3 : Growth hacking : framework AARRR, expérimentations, viralité
Chapitre 1 : ChatGPT, Claude, Gemini pour le contenu marketing : prompts efficaces
Chapitre 2 : Midjourney, DALL-E pour la création visuelle marketing
Chapitre 3 : Pilotage de campagnes 360° : tableau de bord Looker Studio, attribution multi-touch
Professional Memory and Tutored Project 10 credits 50 hours
supervised work

Admission Requirements

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Required documents — Professional License Training

Admission file to be compiled

Required documents for all levels:

🎓 Copy of the Baccalaureate certificate or diploma
🪪 Copy of ID
📸 Recent ID photo
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File Verification & Validation

All documents transmitted will be subject to a Administrative review. Your file will be officially approved or rejected after examination. Payment of tuition fees for degree programs will only be made after your application has been approved.

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Document transmission

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Online - Pre-registration Form

Submit your documents directly through our secure online form.

📝 Pre-registration Form
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In person — UNIVGA Group Headquarters

Libreville, Nzeng-Ayong Neighborhood, Chantier Moderne — top floor, door on the right of the tiled building opposite Plaisance.

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Payment methods

Tuition fees can be paid in several ways:

📱 Mobile Money Online on this site On-site at headquarters 🌍 International transfer

To find out the precise payment details suitable for your situation, please contact UNIVGA administration directly.

Contact Administration
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Training start

Given the nature 100 % Digital courses generally begin 1 to 3 business days after payment confirmation. This time frame allows the administration to prepare your file and create your student account.

How is your training going?

Each lesson is structured in progressive steps. You must complete the 3 mandatory activities to unlock the next lesson.

Male teacher

Real human supervision

Online flexibility + guaranteed pedagogical presence

Our educational model combines total flexibility and rigorous academic supervision. You access content at your own pace, while benefiting from regular video conferences with your teachers.

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Course explanations

Live in-depth sessions with your mentors to clarify each concept.

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Interactive educational exchanges

Q&A with your teachers, adapted to your pace and difficulties.

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Supervised online homework

Real-time proctored exams on Zoom or Google Meet, under real exam conditions.

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Upon your registration, an Custom academic calendar is communicated to you — guaranteeing serious follow-up and guided progress, without the constraints of continuous live classes.

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Lesson Unlock Rule

To access the next lesson, you must complete the 3 mandatory activities from the current lesson:

🔑 Key Points 🎯 Scenario 📝 Evaluation
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Professional thesis and defense

Your course concludes with the writing of a Professional memory addressing a concrete problem related to your specialty, followed by a online video conference defense in front of an academic jury (Zoom or Google Meet). You are accompanied by a dedicated tutor for framing, methodology, and defense preparation.

Optional Tutored Project: You can use a real-world case study from your professional environment as a supplementary deliverable to your thesis.

Thesis defense fees: 150,000 CFA francs — included in the total cost of the course, billed at the end before the jury session.

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The Essentials of the Course

Course + Audio + PDF

The core of your training. Each lesson includes a structured written course, an audio course for immersive listening and a Downloadable PDF to revise at any time, even offline. The content is organized progressively with definitions, concrete examples, and practical illustrations.

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Case study

A practical case study is integrated into each lesson with an in-depth explanation section to anchor theory in real-world situations.

Lesson FAQ

5 frequently asked questions answered at the bottom of each lesson to address the most common doubts about the subject matter.

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Preparation questions

Questions at the end of the lesson to deepen your own research or prepare for discussions with your academic advisor.

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Key Points

10 enrichments 🔓 Required

10 carefully selected points to deepen your understanding beyond the essentials of the course. They offer additional perspectives, practical applications, and hands-on advice. The validation of this tab is required to unlock the next lesson.

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Setting the Scene

Professional graded simulation 🔓 Required

You are placed in an interactive professional simulation. Real decisions are presented to you with immediate feedback and detailed correction. Your grade has been recorded and counts towards your academic progress. Validating this tab is mandatory to unlock the next lesson.

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Evaluation

20 varied questions quiz 🔓 Required

A 20-question quiz with varied formats (multiple choice, true/false, matching, practical case studies, etc.) to validate your mastery of the chapter. Instant results with detailed corrections. This grade counts towards your overall average. Validating this tab is mandatory to unlock the next lesson.

Frequently Asked Questions

Yes. The UNIVGA GROUP is registered with the National Agency for Investment Promotion of Gabon (ANPI-Gabon) and has all legal registrations: NIF 370669-C, RCCM GA-LBV-01-2020-A10-01945, and CNSS 014-0205895-A. The institution is also officially recognized by the Ministry of Professional Training under authorization no. 000306/MENICFP/SG/DGFP/DFP, which empowers it to train and issue training certificates as well as Bac+2 level diplomas, notably the DTS.

UNIVGA is authorized to directly issue training certificates and Bac+2 level diplomas (DTS). For higher level diplomas—Professional Bachelor's, Bachelor's, Professional Master's, MBA, DBA—they are issued by our local or international partner universities. This collaboration ensures that your diplomas benefit from broad academic recognition, beyond Gabon's borders.

Yes, on multiple levels. In the UK, UNIVGA GROUP is registered under company number 12581906, recognized by HM Revenue and Customs (HMRC) with VAT number GB353434312, and listed on the UK Register of Regulated Educational Institutions under UKPRN 10086514. UNIVGA is also accredited (ID: CINVU11GA2019I1156) as an Executive Board Member and Member of the Educational Committee of CINVU (Comstech Inter-Islamic Network on Virtual Universities), which operates under the auspices of the Standing Committee on Scientific and Technological Cooperation of the Organization of Islamic Cooperation (OIC). This accreditation signifies our academic excellence and contribution to higher education globally.

Le CINVU (Comstech Inter-Islamic Network on Virtual Universities) is an international network that promotes cooperation and knowledge sharing among virtual universities and higher education institutions in the member countries of the Organization of Islamic Cooperation (OIC). UNIVGA sits on its executive board and educational committee under the identifier CINVU11GA2019I1156. This accreditation attests to the quality of our teaching, our academic standards, and our commitment to digital higher education within a network spanning over 50 countries.

The UNIVGA GROUP’s headquarters are located in Libreville, Gabon—Nzeng-Ayong neighborhood, Chantier Moderne, top floor, the door to the right of the tiled building across from Plaisance. Although our courses are 100% online, we maintain a physical location to welcome students, accept registration documents, and process tuition payments. The institution is also incorporated in the United Kingdom as a company (Company Number 12581906), which reinforces its international scope.

GROUPE UNIVGA is the official and administrative name of the institution, the one that appears on all legal documents, registrations, and ministerial authorizations. «Université Virtuelle du Gabon» (or UNIVGA) is the trade name adopted to reflect the institution’s fully digital nature and to make it easier for the public to identify it. It is therefore the same entity: the administrative name is GROUPE UNIVGA, and the commonly used name is Virtual University of Gabon.

Each lesson is structured in several progressive steps. You begin with the Course Essentials (written text + audio + downloadable PDF), which includes a case study explained in detail, a FAQ, and preparation questions. Then, you complete 3 mandatory activities: Key Points (10 enrichments), Role Play (professional decision simulation), and Assessment (timed quiz). All 3 activities must be completed to unlock the next lesson.

Yes. Each lesson includes an audio course that you can listen to at any time, as well as a downloadable PDF containing all of the written content of the lesson. This allows you to review offline, on the go, or without internet access. The audio content is particularly popular with students who want to learn while mobile.

Each lesson includes a practical case study directly integrated into the course content. It is accompanied by an in-depth explanation section to help you understand how theory applies in a real-world situation. These cases are drawn from actual professional contexts (African and international) and allow you to ground your learning in practice from the very first reading.

The preparation questions at the end of each lesson serve a dual purpose. First, they allow you to deepen your understanding of the course through your own research and personal reflection. Second, for students pursuing a degree, they serve to prepare you for discussions during your videoconferenced course explanation sessions with your academic advisor. By working on them in advance, you will get the most out of each session.

Yes, all mandatory activities (Key Points, Role-Playing, Evaluation) are automatically graded by the platform. You get immediate feedback on your answers with your score and mastery level. This allows you to quickly identify your weaknesses and review the necessary concepts before continuing your progress.

The progressive unlocking system ensures that each student truly grasps the concepts before moving on. The 3 mandatory activities (Key Points, Scenario, and Assessment) verify different skills: comprehension, decision-making, and recall. This rigorous pedagogical model ensures the quality of the course and the value of your training.

For a degree program, you must provide at minimum: a copy of your Baccalaureate certificate or diploma, a copy of your ID, and a recent ID photo. Depending on your enrollment level (L3/Bachelor: proof of Bac+2; Master/MBA: Bachelor's degree Bac+3; DBA: Master's degree Bac+5), additional documents will be required. Payment of tuition fees is only made after your application has been validated by the administration.

You have two options. You can submit your documents directly online via the pre-registration form at univga.org/preinscription/, or visit the UNIVGA Group headquarters in person in Libreville, Nzeng-Ayong neighborhood, Chantier Moderne (top floor, door on the right of the tiled building opposite Plaisance). In both cases, your documents will be verified before official validation.

UNIVGA accepts several payment methods: Mobile Money, online directly on the website, in person at the Libreville headquarters, or by international transfer. To get the exact details for your payment method, please contact UNIVGA administration directly via the "Contact Us" tab on this page.

Thanks to the institution’s fully digital system, courses typically begin within 1 to 3 business days after your payment is confirmed. This short turnaround time allows the administration to finalize your enrollment, create your student account, and set up your access to the platform with all your courses.

Video conferencing sessions are live sessions on Zoom or Google Meet, scheduled according to your personalized academic calendar. They include in-depth course explanations by your academic advisors, interactive question-and-answer sessions tailored to your difficulties, as well as real-time supervised assignments. Connection links are sent to you by email before each session. This calendar is given to you upon registration.

Supervised assignments take place live on Zoom or Google Meet, under the conditions of a real exam. You compose within a set time limit, with your camera on, under the supervision of your academic advisor. These assessments are scheduled in advance in your academic calendar and complement the platform's automatic assessments to ensure maximum academic rigor.

Once your registration is validated, you will receive a personalized academic calendar. It organizes your curriculum by defining the course periods, video conferencing session dates, supervised assignments, and, where applicable, the defense. This calendar ensures a serious follow-up and guided progress, while allowing you the flexibility of online learning—without the constraints of constant live classes.

Yes, enrollment is open year-round thanks to UNIVGA's digital format. Your personalized academic calendar is established from your effective enrollment date, allowing you to start at any time. Each student thus follows an individualized path, independent of others.

Online admission

This training is graduating Your application is being reviewed by our admissions committee before validation and access to the payment platform.

📋 4-Step Procedure

  1. Fill out your pre-registration form below (approx. 5 min).
  2. Our committee is reviewing your application under 72 business hours.
  3. If accepted, you will receive your by email Admission certificate and the link for payment of registration fees.
  4. You pay your fees and immediately access your training space.

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