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PROFESSIONAL LICENSE IN DIGITAL MARKETING

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About Course

The Professional License in Digital Marketing is a bac +3 level training that provides students with knowledge and skills in marketing and digital technology. The program aims to train professionals capable of developing and implementing digital marketing strategies. Students will learn to use digital tools and technologies to create, disseminate, and measure the success of advertising campaigns, and to develop their skills in digital marketing. Students will also learn to identify and target consumers, manage and analyze data, and develop digital marketing strategies. Students will also have the opportunity to specialize in areas such as content marketing, social media marketing, affiliate marketing, and email marketing.

The objectives of the training are to train professionals with skills in digital marketing and digital technologies. Students will learn to develop digital marketing strategies, analyze and interpret data, identify and target consumers, create and disseminate advertising campaigns.

The career opportunities of the training are varied, with positions available in the field of digital marketing, advertising, social media, e-commerce, and digital technologies. Graduates will also be able to continue their studies in digital marketing at a higher level and become experts in digital marketing.

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What Will You Learn?

  • How to develop an effective digital marketing strategy aligned with the business objectives of the company;
  • How to collect, analyze, and use data to optimize digital marketing campaigns;
  • How to manage digital marketing projects, from planning to execution;
  • How to create and distribute engaging content for various digital channels (website, social media, blog, etc.);
  • How to use digital advertising to promote products and services;
  • How to design, implement, and manage online stores;
  • How to design high-performing and user-friendly websites, as well as intuitive user interfaces;
  • How to use social media to promote brands and products.

Course Content

INTRODUCTION

  • User Guide
    00:00
  • Tutor Project
    00:00

THIRD YEAR: SEMESTER 5

THIRD YEAR: SEMESTER 6

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