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PROFESSIONAL MASTER'S DEGREE IN BUSINESS COMMUNICATION

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About Course

The Professional Master's in Corporate Communication trains experts capable of designing and implementing internal and external communication strategies for organizations. This multidisciplinary training covers areas such as institutional communication, marketing, public relations, crisis management, as well as new media and digital communication. Students acquire solid skills in brand image management, content writing, social media management, and project coordination. They learn to develop communication plans, organize events, and manage relationships with the various stakeholders of the company (media, employees, partners).

In terms of career opportunities, this master's program opens the door to a wide variety of professions in various sectors. Graduates can aspire to positions such as communication officer, public relations manager, community manager, communication consultant, or digital communication manager. They are also in high demand in private companies, communication agencies, public institutions, or NGOs, and can work in diverse fields such as culture, health, finance, or the environment.

Finally, the Master's in Business Communication also allows graduates to move into managerial positions, such as communication director or communication project manager. With the expertise gained, some may venture as entrepreneurs in creating communication or strategy consulting agencies. This training thus provides the tools to play a key role in managing the image and strategic communication of organizations, particularly in an environment where the importance of reputation and digital media continues to grow.

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What Will You Learn?

  • Internal and external communication techniques for businesses
  • Digital communication tools and social networks
  • Reputation and brand image management
  • Crisis communication and conflict management strategies
  • Negotiation techniques and media relations
  • Ethical issues and social responsibility in communication

Course Content

Fourth year (Master 1)

UE0: Professional Integration Project in Business Communication

SEMESTER 7

UE1: Fundamentals of Business Communication

UE2: Communication Strategy and Planning

8TH SEMESTER

UE3: Brand Communication and Advertising

UE4: Writing Methodology

Fifth year (Master 2)

9th SEMESTER

UE1: Digital Communication and Social Media

UE2: Public Relations and External Communication

10th Semester

UE3: Professional Project and Immersion

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