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MBA in Commercial Management

By UNIVGA Uncategorized
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About Course

The MBA in Commercial Management aims to train professionals capable of building business strategies and ensuring their development.

During their MBA, the student will gradually acquire expertise related to the commercial sector. As such, the student will be able to negotiate with major accounts in an international environment, manage their sales force, establish their leadership, master e-commerce, and develop their company's revenue in a competitive international landscape.

Upon completion of their training, graduates of the private virtual university of Gabon will be able to:

  • Design the strategy and planning of commercial and development actions
  • Manage a sales team present at the national and international level
  • Pilot a network of business units
  • Pilot and develop the partnership policy
  • Negotiate and advise clients
  • Implement and manage after-sales service
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Course Content

MANAGEMENT

  • Change management
    00:00
  • Business Strategies
    00:00
  • Distribution strategy and merchandising
    00:00
  • Distribution and brand strategy
    00:00
  • Distribution and brand strategy
    00:00
  • E-commerce Strategy
    00:00
  • Sectoral retail and merchandising
    00:00
  • Key Account Management
    00:00
  • Lobbying & Networking
    00:00
  • International negotiation
    00:00

STRATEGIC MARKETING

APPLIED MARKETING

Professional Thesis

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