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Motivation and performance evaluation of sales teams Certified UNIVGA

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About Course

The Certification training in Motivation and Performance Evaluation of Sales Teams is designed to equip sales managers with the necessary skills to effectively lead, motivate, and evaluate their sales teams. This program covers key topics such as individual and collective motivation techniques, setting SMART goals, developing strategic sales plans, and using performance tracking tools. The goal is to transform sales teams into high-performing actors aligned with the company's business objectives.

Training Objectives :

  • Understanding the levers of motivation : Identify what stimulates team members and adapt approaches accordingly.
  • Communicate effectively : Develop communication skills to inspire and engage the team.
  • Develop strategic sales plans : Know how to set clear and achievable goals to guide the team towards success.
  • Coach and mentor the team : Learn to support salespeople in their professional development and maximize their performance.

Career opportunities :

Participants in this training can access various positions, including:

  • Sales Manager : Supervision of sales teams and implementation of effective business strategies.
  • Sales Manager : Operational management of sales forces and optimization of individual and collective performances.
  • Commercial Team Manager : Leading, motivating, and evaluating the performance of salespeople in the field.
  • Store Manager : Managing commercial activities and leading sales teams in-store.
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What Will You Learn?

  • 1. Understanding motivation levers: Learn to identify and activate the factors that stimulate the engagement and performance of your salespeople by adapting your approach to the individual and collective needs of the team.
  • 2. Effective communication techniques: Strengthen your communication skills to establish a climate of trust, promote team cohesion, and convey clear directives, while knowing how to listen and respond to your collaborators' concerns.
  • 3. Goal setting and action plan development: Master the art of defining SMART goals (Specific, Measurable, Achievable, Realistic, Time-bound) and developing strategic action plans to guide your team towards achieving business objectives.
  • 4. Performance evaluation: Learn to implement relevant key performance indicators (KPIs), analyze the results obtained, and provide constructive feedback to support the professional development of each team member.
  • 5. Coaching and mentoring techniques: Develop your personalized support skills to help your salespeople overcome obstacles, improve their skills, and reach their full potential.

Course Content

MODULE LIST

  • Fundamentals of Sales Team Motivation
    00:00
  • Module 1 Exam
  • Sales Team Performance Management
    00:00
  • Module 2 Exam
  • Performance Evaluation and Analysis Techniques
    00:00
  • Module 3 Exam
  • Sales Team-Specific Motivation Strategies
    00:00
  • Module 4 Exam
  • Trends and Challenges in Sales Motivation and Evaluation
    00:00
  • Module 5 Exam

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