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Master of Professional Marketing and Communication

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About Course

The Master's in Marketing and Communication (MMC) is a 2-year program that combines marketing and communication courses to provide students with a solid foundation in marketing and communication. Students will learn to understand the basic concepts and modern tools of marketing and communication, and to apply them to solve real business problems. Students will also acquire the necessary skills to develop and execute high-level marketing and communication strategies.

The training objectives are to provide students with a deep understanding of the concepts and techniques of marketing and communication, as well as a thorough understanding of the modern technologies and tools used in the industry. Students will be trained in data analysis, decision-making, project management, social media usage, and the implementation of a marketing and communication strategy.

Career opportunities are varied and include positions in marketing and communication, product management, brand management, and digital advertising. Students may also find positions in public relations, social media, e-commerce, and corporate strategy. Furthermore, the MMC offers students great employment potential upon graduation. Students can find positions in marketing and communication agencies, businesses, and non-profit organizations, as well as in startups. Additionally, they may also find work in public agencies and international companies.

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What Will You Learn?

  • The fundamentals of marketing and communication
  • How to conduct marketing research
  • How to use traditional and digital media
  • How to manage customer relationships
  • The principles of communication

Course Content

Fourth year (Master 1)

UE0: Professional Integration Project in Marketing and Communication

SEMESTER 7

UE1: Fundamentals of Marketing

UE2: Advanced Marketing Strategies

8TH SEMESTER

UE3: Communication and Advertising

UE4: Writing Methodology

Fifth year (Master 2)

9th SEMESTER

UE1: Digital Marketing and Social Media

UE2: Ethics and Legality in Marketing

10th Semester

UE3: Multichannel Communication & Media

UE4: Customer Relationship Management & CRM

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