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Professional Master's in Digital Communication

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About Course

The Master's in Digital Communication is a degree program that allows students to acquire skills and knowledge in communication in the digital age. This program enables students to understand the challenges and techniques of digital communication, master the tools and techniques of communication, and adapt to new technologies and the new digital culture. The Master's in Digital Communication offers a solid introduction to digital communication and a deep understanding of the principles and methods of digital communication. Students learn to create digital communication plans, use technologies and communication techniques to achieve marketing and communication objectives, and evaluate the effectiveness of digital campaigns.

During this training, students learn to use digital technologies and communication tools, manage digital campaigns, interact with audiences through social media, optimize search engine rankings, and monitor and evaluate the performance of communication campaigns.

The Master's in Digital Communication provides students with transferable skills that enable them to meet the challenges faced by communication professionals. Graduates are well-positioned to pursue careers in advertising, public relations, marketing, social media, journalism, and digital content.

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What Will You Learn?

  • The fundamentals of digital communication
  • Data analysis and statistics applied to digital
  • Digital marketing and online advertising strategies
  • Creating digital content
  • Communication and e-reputation of companies
  • Web project management
  • User experience (UX) analysis and design thinking
  • Security and ethics of digital communication
  • Advanced digital communication strategies
  • Customer relationship management (CRM) and online loyalty
  • Crisis Management in Digital Communication
  • Innovation and Development of New Digital Products

Course Content

Fourth year (Master 1)

UE0: Professional Integration Project in Digital Communication

SEMESTER 7

UE1: Digital Communication Strategies

UE2: Content Creation and Digital Storytelling

8TH SEMESTER

UE3: Social Media and Community Management

UE4: Writing Methodology

Fifth year (Master 2)

9th SEMESTER

UE1: Data Analytics and Performance Measurement

UE2: Online Advertising and Paid Media Strategies

10th Semester

UE3: Professional Project and Immersion

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