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PROFESSIONAL BACHELOR'S DEGREE IN DIGITAL COMMUNICATION

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About Course

The Professional Bachelor's Degree in Digital Communication is a work-study program aimed at training professionals with a good knowledge of digital tools and technologies, their use, and their application to a company's communication strategy. It offers students unique opportunities to access key positions in digital media, in the field of communication and advertising, and in the management of digital resources.

The training in the Professional Bachelor's Degree in Digital Communication is designed to train professionals who are capable of understanding consumer behavior and digital media users, creating and managing advertising campaigns, and developing digital content and services. Students will learn to evaluate the performance of digital media, develop communication strategies using digital media, and analyze trends and practices in digital communication. The training in the Professional Bachelor's Degree in Digital Communication allows students to understand how digital media can be used to promote products and services and how their use can influence consumers.

The job opportunities from the training are varied and can include positions in digital media companies, advertising agencies, communication firms, and digital marketing services. Graduates may also work as digital communication consultants or in digital strategy.

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What Will You Learn?

  • The fundamentals of digital communication
  • Data analysis and statistics applied to digital
  • Digital marketing and online advertising strategies
  • Creating digital content
  • Communication and e-reputation of companies
  • Web project management
  • User experience (UX) analysis and design thinking
  • Security and ethics of digital communication
  • Advanced digital communication strategies
  • Customer relationship management (CRM) and online loyalty
  • Crisis Management in Digital Communication
  • Innovation and Development of New Digital Products

Course Content

INTRODUCTION

  • User Guide
    00:00
  • Tutor Project
    00:00

THIRD YEAR: SEMESTER 5

THIRD YEAR: SEMESTER 6

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