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Graduating License3

PRO LICENSE IN DIGITAL MARKETING

A 3-year university program (180 ECTS) that trains digital marketing managers, community managers, and operational e-commerce professionals. The curriculum includes: fundamental marketing, consumer behavior, content and copywriting, SEO/SEA, social media, emailing, analytics, programmatic advertising, e-commerce (Shopify, WooCommerce), CRM, growth hacking, and AI applied to marketing. Online program with thesis and defense.

180 ECTS Communication, Journalism and Media
Recommended Master's Degree track MASTER PRO IN DIGITAL COMMUNICATION
PRO LICENSE IN DIGITAL MARKETING
Total cost
2,450,000 FCFA

Description

The Professional License in Digital Marketing & E-Commerce at UNIVGA is a comprehensive 3-year university program (180 ECTS) that trains versatile profiles capable of managing the digital presence of a brand, business, or institution. The program covers all aspects of online marketing, from content creation to performance analysis, including paid acquisition, SEO, social media, and e-commerce.

Designed to meet the explosive demand for digital skills in Africa and internationally, this training is delivered 100% online. It combines classic marketing fundamentals (market research, segmentation, marketing mix) with modern digital expertise: technical and editorial SEO, Google Ads, Meta Ads, automation, omnichannel e-commerce, and the use of generative AI tools for marketing.

Market issues and career opportunity

The digitalization of organizations has accelerated across all sectors: commerce, banking, telecommunications, NGOs, administrations. African companies are investing heavily in their digital presence, social media, and e-commerce. Profiles that master both marketing fundamentals and modern digital tools are rare and highly sought after, both in agencies and in-house. Starting salaries often exceed those of equivalent junior technical profiles.

Curriculum pedagogical structure

Year 1 — Marketing and Economic Fundamentals. Fundamental marketing (4Ps, segmentation, positioning), introduction to business economics, consumer behavior, descriptive statistics, written and oral communication, professional office software (Excel, Word, PowerPoint), and digital culture (web, navigation, social media).

Year 2 — Digital Deepening. Content strategy and copywriting, fundamental SEO (natural referencing), fundamentals of SEA (Google Ads), social media management, design and visual identity (Canva, Figma introduction), emailing and marketing automation, web analytics (Google Analytics 4), and marketing English.

Year 3 — Digital Specialization and E-Commerce. Advanced SEO and editorial strategy, programmatic advertising and Meta Ads, e-commerce (Shopify, WooCommerce, marketplaces), CRM and customer loyalty, growth hacking and acquisition, generative AI for marketing (ChatGPT, Midjourney, Claude), management of 360° campaigns and performance dashboards. The program concludes with a supervised professional thesis, defended orally via videoconference before an academic jury.

Career opportunities

Digital marketing manager, community manager, content manager, junior traffic manager (SEO/SEA), e-commerce manager for an SME, social media campaign manager, junior growth hacker, web marketing manager in an agency or in-house. Continuation to Master in Digital Marketing, Master in Communication, or MBA in Digital Marketing.

Suitable for working professionals

UNIVGA is designed to meet the needs of working professionals (80% of our audience). Platform accessible 24/7, flexible schedules, recorded virtual classes, personalized support. Ideal for salespeople, communicators, graphic designers, and entrepreneurs wishing to add structured digital expertise.

What you will learn

Master the fundamentals of marketing: market research, segmentation, positioning, 4P mix
Develop a coherent digital strategy aligned with business objectives
Design and write effective web content (articles, product sheets, posts, landing pages)
Optimize the natural referencing (SEO) of a site: technical, editorial, netlinking
Create and manage Google Ads campaigns (Search, Display, YouTube, Shopping)
Create and manage Meta Ads campaigns (Facebook, Instagram) with advanced targeting
Animate a presence on social media (editorial calendar, formats, engagement)
Design professional visuals with Canva, Figma, and generative AI tools
Implement an emailing and marketing automation strategy (Mailchimp, Brevo, ActiveCampaign)
Launch and manage an e-commerce store (Shopify, WooCommerce, local and African marketplaces)
Analyze digital performance via Google Analytics 4 and dashboards (Looker Studio)
Write a structured professional thesis and defend it in an oral presentation before a jury

This program includes

Written Course, Audio & PDF
Key Takeaways + Graded Evaluation
Comprehension questions
Frequently Asked Questions (FAQ)
Timed Quiz
Professional Case Studies
Video conferencing course explanations
Supervised remote homework sessions
Graded business case studies
Professional internship report
Optional supervised project (real professional case)
Video conference defense
First Year
6 UEs 18 Lessons 60 ECTS
Semester 1 – 30 ECTS credits
Chapter 1: Basic concepts: need, desire, demand, value, 4P marketing mix
Chapter 2: Market research: qualitative, quantitative, secondary sources
Chapter 3: Segmentation, targeting, and positioning (STP)
Chapter 1: Economic Actors, Forms of Businesses, African Environment
Chapter 2: Functions of the Business and Their Relationship with Marketing
Chapter 3: Consumption Trends in Africa and Internationally
Chapter 1: Purchase Decision Process, Psychological Influences
Chapter 2: Social and Cultural Influences on African Consumption
Chapter 3: Customer Journey (customer journey) Physical and Digital
Semester 2 – 30 ECTS credits
Chapter 1: Professional Writing: Emails, Memos, Reports
Chapter 2: Public Speaking, Oral Presentation, Defense
Chapter 3: Storytelling: Telling a Brand or a Product
Chapter 1: Intermediate Excel for Marketing: Formulas, Pivot Tables
Chapter 2: Advanced PowerPoint: Storyboards, Animations, Client Presentations
Chapter 3: Descriptive Statistics Applied to Marketing: Averages, Segments
Chapter 1: History and Functioning of the Web, Browsers, Hosting
Chapter 2: Overview of Social Networks: Facebook, Instagram, TikTok, LinkedIn, X, YouTube
Chapter 3: Essential Digital Vocabulary: URL, Tag, Cookie, Conversion, Lead
Second Year
6 UEs 18 Lessons 60 ECTS
Semester 3 – 30 ECTS credits
Chapter 1: Editorial Line, Editorial Calendar, Content Formats
Chapter 2: Copywriting Techniques (AIDA, PAS, Problem-Solution)
Chapter 3: Brand Storytelling Applied to Web and Social Content
Chapter 1: How Search Engines Work, Crawl, Indexing
Chapter 2: On-Page Optimization: Tags, Structure, Keywords, Content
Chapter 3: Off-Page Optimization: Link Building, Authority, Referring Domains
Chapter 1: Structure of a Google Ads Account, Types of Campaigns
Chapter 2: Bidding Strategy, Targeting, Keywords, Quality
Chapter 3: Creating Ads, Extensions, Conversion Optimization
Semester 4 – 30 ECTS credits
Chapter 1: Social Media Strategy: Objectives, KPIs, Audit, Persona
Chapter 2: Operational Management: Calendar, Moderation, Community Engagement
Chapter 3: Influencers: Selection, Negotiation, Impact Measurement in Africa
Chapter 1: Design Fundamentals: Color, Typography, Composition
Chapter 2: Creating Visuals with Canva: Posts, Banners, Presentations
Chapter 3: Introduction to Figma: Web Mockups, Responsive Design
Chapter 1: Email Marketing Strategy: Segmentation, Scenarios, Deliverability
Chapter 2: Google Analytics 4: Setup, Dimensions, Key Metrics
Chapter 3: Marketing English: Digital Vocabulary, Reading International Briefs
Third year
6 UEs 15 Lessons 60 ECTS
Semester 5 – 30 ECTS credits
Chapter 1: Technical SEO: Core Web Vitals, robots.txt, sitemap, schema
Chapter 2: Advanced Keyword Research, Search Intent, Clusters
Chapter 3: SEO Management: Reporting, A/B Testing, SEO-Friendly Redesign
Chapter 1: Meta Ads: Business Manager, Custom Audiences, Lookalike, Retargeting
Chapter 2: Display, programmatic, RTB, DSP/SSP: panorama and opportunities
Chapter 3: Campaign management: budget, CPA, ROAS, continuous optimization
Chapter 1: Creating a Shopify store (catalog, payment, delivery)
Chapter 2: WooCommerce on WordPress: installation, theme, extensions
Chapter 3: African marketplaces (Jumia, Glovo) and international ones (Amazon)
Semester 6 – 30 ECTS credits
Chapter 1: CRM: panorama (HubSpot, Zoho), structuring customer data
Chapter 2: Loyalty programs, omnichannel customer journey
Chapter 3: Growth hacking: AARRR framework, experiments, virality
Chapter 1: ChatGPT, Claude, Gemini for marketing content: effective prompts
Chapter 2: Midjourney, DALL-E for marketing visual creation
Chapter 3: 360° campaign management: Looker Studio dashboard, multi-touch attribution
Professional Memory and Tutored Project 10 credits 50 hours
supervised work

Admission Requirements

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Required documents — Professional License Training

Admission file to be compiled

Required documents for all levels:

🎓 Copy of the Baccalaureate certificate or diploma
🪪 Copy of ID
📸 Recent ID photo
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File Verification & Validation

All documents transmitted will be subject to a Administrative review. Your file will be officially approved or rejected after examination. Payment of tuition fees for degree programs will only be made after your application has been approved.

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Document transmission

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Online - Pre-registration Form

Submit your documents directly through our secure online form.

📝 Pre-registration Form
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In person — UNIVGA Group Headquarters

Libreville, Nzeng-Ayong Neighborhood, Chantier Moderne — top floor, door on the right of the tiled building opposite Plaisance.

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Payment methods

Tuition fees can be paid in several ways:

📱 Mobile Money Online on this site On-site at headquarters 🌍 International transfer

To find out the precise payment details suitable for your situation, please contact UNIVGA administration directly.

Contact Administration
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Training start

Given the nature 100 % Digital courses generally begin 1 to 3 business days after payment confirmation. This time frame allows the administration to prepare your file and create your student account.

How is your training going?

Each lesson is structured in progressive steps. You must complete the 3 mandatory activities to unlock the next lesson.

Male teacher

Real human supervision

Online flexibility + guaranteed pedagogical presence

Our educational model combines total flexibility and rigorous academic supervision. You access content at your own pace, while benefiting from regular video conferences with your teachers.

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Course explanations

Live in-depth sessions with your mentors to clarify each concept.

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Interactive educational exchanges

Q&A with your teachers, adapted to your pace and difficulties.

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Supervised online homework

Real-time proctored exams on Zoom or Google Meet, under real exam conditions.

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Upon your registration, an Custom academic calendar is communicated to you — guaranteeing serious follow-up and guided progress, without the constraints of continuous live classes.

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Lesson Unlock Rule

To access the next lesson, you must complete the 3 mandatory activities from the current lesson:

🔑 Key Points 🎯 Scenario 📝 Evaluation
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Professional thesis and defense

Your course concludes with the writing of a Professional memory addressing a concrete problem related to your specialty, followed by a online video conference defense in front of an academic jury (Zoom or Google Meet). You are accompanied by a dedicated tutor for framing, methodology, and defense preparation.

Optional Tutored Project: You can use a real-world case study from your professional environment as a supplementary deliverable to your thesis.

Thesis defense fees: 150,000 CFA francs — included in the total cost of the course, billed at the end before the jury session.

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The Essentials of the Course

Course + Audio + PDF

The core of your training. Each lesson includes a structured written course, an audio course for immersive listening and a Downloadable PDF to revise at any time, even offline. The content is organized progressively with definitions, concrete examples, and practical illustrations.

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Case study

A practical case study is integrated into each lesson with an in-depth explanation section to anchor theory in real-world situations.

Lesson FAQ

5 frequently asked questions answered at the bottom of each lesson to address the most common doubts about the subject matter.

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Preparation questions

Questions at the end of the lesson to deepen your own research or prepare for discussions with your academic advisor.

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Key Points

10 enrichments 🔓 Required

10 carefully selected points to deepen your understanding beyond the essentials of the course. They offer additional perspectives, practical applications, and hands-on advice. The validation of this tab is required to unlock the next lesson.

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Setting the Scene

Professional graded simulation 🔓 Required

You are placed in an interactive professional simulation. Real decisions are presented to you with immediate feedback and detailed correction. Your grade has been recorded and counts towards your academic progress. Validating this tab is mandatory to unlock the next lesson.

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Evaluation

20 varied questions quiz 🔓 Required

A 20-question quiz with varied formats (multiple choice, true/false, matching, practical case studies, etc.) to validate your mastery of the chapter. Instant results with detailed corrections. This grade counts towards your overall average. Validating this tab is mandatory to unlock the next lesson.

Frequently Asked Questions

Yes. The UNIVGA GROUP is registered with the National Agency for Investment Promotion of Gabon (ANPI-Gabon) and has all legal registrations: NIF 370669-C, RCCM GA-LBV-01-2020-A10-01945, and CNSS 014-0205895-A. The institution is also officially recognized by the Ministry of Professional Training under authorization no. 000306/MENICFP/SG/DGFP/DFP, which empowers it to train and issue training certificates as well as Bac+2 level diplomas, notably the DTS.

UNIVGA is authorized to directly issue training certificates and Bac+2 level diplomas (DTS). For higher level diplomas—Professional Bachelor's, Bachelor's, Professional Master's, MBA, DBA—they are issued by our local or international partner universities. This collaboration ensures that your diplomas benefit from broad academic recognition, beyond Gabon's borders.

Yes, on multiple levels. In the UK, UNIVGA GROUP is registered under company number 12581906, recognized by HM Revenue and Customs (HMRC) with VAT number GB353434312, and listed on the UK Register of Regulated Educational Institutions under UKPRN 10086514. UNIVGA is also accredited (ID: CINVU11GA2019I1156) as an Executive Board Member and Member of the Educational Committee of CINVU (Comstech Inter-Islamic Network on Virtual Universities), which operates under the auspices of the Standing Committee on Scientific and Technological Cooperation of the Organization of Islamic Cooperation (OIC). This accreditation signifies our academic excellence and contribution to higher education globally.

Le CINVU (Comstech Inter-Islamic Network on Virtual Universities) is an international network that promotes cooperation and knowledge sharing among virtual universities and higher education institutions in the member countries of the Organization of Islamic Cooperation (OIC). UNIVGA sits on its executive board and educational committee under the identifier CINVU11GA2019I1156. This accreditation attests to the quality of our teaching, our academic standards, and our commitment to digital higher education within a network spanning over 50 countries.

The UNIVGA GROUP’s headquarters are located in Libreville, Gabon—Nzeng-Ayong neighborhood, Chantier Moderne, top floor, the door to the right of the tiled building across from Plaisance. Although our courses are 100% online, we maintain a physical location to welcome students, accept registration documents, and process tuition payments. The institution is also incorporated in the United Kingdom as a company (Company Number 12581906), which reinforces its international scope.

GROUPE UNIVGA is the official and administrative name of the institution, the one that appears on all legal documents, registrations, and ministerial authorizations. «Université Virtuelle du Gabon» (or UNIVGA) is the trade name adopted to reflect the institution’s fully digital nature and to make it easier for the public to identify it. It is therefore the same entity: the administrative name is GROUPE UNIVGA, and the commonly used name is Virtual University of Gabon.

Each lesson is structured in several progressive steps. You begin with the Course Essentials (written text + audio + downloadable PDF), which includes a case study explained in detail, a FAQ, and preparation questions. Then, you complete 3 mandatory activities: Key Points (10 enrichments), Role Play (professional decision simulation), and Assessment (timed quiz). All 3 activities must be completed to unlock the next lesson.

Yes. Each lesson includes an audio course that you can listen to at any time, as well as a downloadable PDF containing all of the written content of the lesson. This allows you to review offline, on the go, or without internet access. The audio content is particularly popular with students who want to learn while mobile.

Each lesson includes a practical case study directly integrated into the course content. It is accompanied by an in-depth explanation section to help you understand how theory applies in a real-world situation. These cases are drawn from actual professional contexts (African and international) and allow you to ground your learning in practice from the very first reading.

The preparation questions at the end of each lesson serve a dual purpose. First, they allow you to deepen your understanding of the course through your own research and personal reflection. Second, for students pursuing a degree, they serve to prepare you for discussions during your videoconferenced course explanation sessions with your academic advisor. By working on them in advance, you will get the most out of each session.

Yes, all mandatory activities (Key Points, Role-Playing, Evaluation) are automatically graded by the platform. You get immediate feedback on your answers with your score and mastery level. This allows you to quickly identify your weaknesses and review the necessary concepts before continuing your progress.

The progressive unlocking system ensures that each student truly grasps the concepts before moving on. The 3 mandatory activities (Key Points, Scenario, and Assessment) verify different skills: comprehension, decision-making, and recall. This rigorous pedagogical model ensures the quality of the course and the value of your training.

For a degree program, you must provide at minimum: a copy of your Baccalaureate certificate or diploma, a copy of your ID, and a recent ID photo. Depending on your enrollment level (L3/Bachelor: proof of Bac+2; Master/MBA: Bachelor's degree Bac+3; DBA: Master's degree Bac+5), additional documents will be required. Payment of tuition fees is only made after your application has been validated by the administration.

You have two options. You can submit your documents directly online via the pre-registration form at univga.org/preinscription/, or visit the UNIVGA Group headquarters in person in Libreville, Nzeng-Ayong neighborhood, Chantier Moderne (top floor, door on the right of the tiled building opposite Plaisance). In both cases, your documents will be verified before official validation.

UNIVGA accepts several payment methods: Mobile Money, online directly on the website, in person at the Libreville headquarters, or by international transfer. To get the exact details for your payment method, please contact UNIVGA administration directly via the "Contact Us" tab on this page.

Thanks to the institution’s fully digital system, courses typically begin within 1 to 3 business days after your payment is confirmed. This short turnaround time allows the administration to finalize your enrollment, create your student account, and set up your access to the platform with all your courses.

Video conferencing sessions are live sessions on Zoom or Google Meet, scheduled according to your personalized academic calendar. They include in-depth course explanations by your academic advisors, interactive question-and-answer sessions tailored to your difficulties, as well as real-time supervised assignments. Connection links are sent to you by email before each session. This calendar is given to you upon registration.

Supervised assignments take place live on Zoom or Google Meet, under the conditions of a real exam. You compose within a set time limit, with your camera on, under the supervision of your academic advisor. These assessments are scheduled in advance in your academic calendar and complement the platform's automatic assessments to ensure maximum academic rigor.

Once your registration is validated, you will receive a personalized academic calendar. It organizes your curriculum by defining the course periods, video conferencing session dates, supervised assignments, and, where applicable, the defense. This calendar ensures a serious follow-up and guided progress, while allowing you the flexibility of online learning—without the constraints of constant live classes.

Yes, enrollment is open year-round thanks to UNIVGA's digital format. Your personalized academic calendar is established from your effective enrollment date, allowing you to start at any time. Each student thus follows an individualized path, independent of others.

Online admission

This training is graduating Your application is being reviewed by our admissions committee before validation and access to the payment platform.

📋 4-Step Procedure

  1. Fill out your pre-registration form below (approx. 5 min).
  2. Our committee is reviewing your application under 72 business hours.
  3. If accepted, you will receive your by email Admission certificate and the link for payment of registration fees.
  4. You pay your fees and immediately access your training space.

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