Bachelor of Marketing and Business Strategy

The Professional License in Business and Marketing Strategies This is a Bachelor's degree program (Bac+3 level) designed to train professionals capable of conceiving and implementing effective marketing and sales strategies. It aims to equip students with operational skills directly applicable in the field, preparing them to analyze markets, develop sales action plans, and manage customer relationships. This program is particularly suitable for students who wish to quickly enter the workforce with recognized expertise.

The curriculum for this professional bachelor's degree covers various key areas of marketing and business. Students will explore topics such as digital marketing, negotiation and sales force management, strategic and competitive intelligence, and organizational management. Modules on contract law, accounting and management control, as well as professional English courses, complement this training to provide a comprehensive and operational view of the sector.

Professional opportunities after obtaining this bachelor's degree are varied. Graduates can aim for positions such as sales manager, business development executive, sales consultant, product manager, operational marketing manager, or technical sales representative. These roles can be performed in various sectors, both within large companies and SMEs, thus offering a wide range of professional opportunities.