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Certified Retail Manager UNIVGA

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About Course

This profession can be found in retail chains (large and medium-sized stores, specialized shops, franchise chains), as well as in independent boutiques and corners in shopping centers. Holders can work as store managers, sales team leaders, or regional supervisors.

On retrouve ce métier dans les enseignes de distribution (grande et moyenne surface, magasins spécialisés, chaînes de franchises), ainsi que dans les boutiques indépendantes et les corners en centres commerciaux. Les titulaires peuvent exercer comme responsable de magasin, chef d’équipe de vente, ou superviseur régional.

With the rapid evolution of purchasing behaviors and the rise of omnichannel retail, retail managers with a good mastery of digital tools and a strong customer orientation have great opportunities. They can advance to positions such as multi-site store manager, supply chain manager for retail, or to head office functions (network animation, training, operational marketing).

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What Will You Learn?

  • Management and animation of sales teams
  • Consultative approach and optimization of customer experience
  • Strategic merchandising and visual layout
  • Stock flow management and replenishment
  • Retail dashboards and digital tools

Course Content

MODULE LIST

  • Principles of management at the point of sale
  • Module 1 Exam
  • Advanced sales techniques and customer relations
  • Module 2 Exam
  • Merchandising and store layout
  • Module 3 Exam
  • Operational and logistical stock management
  • Module 4 Exam
  • Performance management and digitalization
  • Module 5 Exam

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