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DIGITAL MARKETING LICENSE 1 & 2

About Course

The DUT in Digital Marketing is a degree program that allows students to gain a deep understanding of digital marketing and its practical applications. It offers students a solid academic and professional training that enables them to work on complex digital marketing projects and make strategic decisions in the field. The program provides an in-depth overview of the key concepts and practices of digital marketing.

Students will explore topics such as email marketing, search marketing, social media marketing, content marketing, video marketing, mobile marketing, and e-commerce. Students will also learn to use digital tools and technologies to support their marketing efforts, such as marketing automation, marketing analytics, websites, and mobile applications. Students will learn to manage and optimize digital marketing campaigns, measure their success, and analyze their performance. They will also learn to use data to make strategic decisions and create effective digital marketing plans. Through this training, students will be able to understand how digital marketing can be a powerful tool to achieve business objectives and leverage digital technologies to create more effective marketing campaigns.

The opportunities for those who obtain the degree are numerous. They can find positions in digital marketing, search engine marketing, social media marketing, content marketing, and product marketing. Graduates can also find positions in web development, mobile marketing, e-commerce, marketing analytics, and marketing automation.

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What Will You Learn?

  • How to develop an effective digital marketing strategy aligned with the business objectives of the company;
  • How to collect, analyze, and use data to optimize digital marketing campaigns;
  • How to manage digital marketing projects, from planning to execution;
  • How to create and distribute engaging content for various digital channels (website, social media, blog, etc.);
  • How to use digital advertising to promote products and services;
  • How to design, implement, and manage online stores;
  • How to design high-performing and user-friendly websites, as well as intuitive user interfaces;
  • How to use social media to promote brands and products.

Course Content

First Year

UE0: Professional Integration Project in Digital Marketing

SEMESTER 1

UE1: Introduction to Marketing and Digital Communication

UE2: Digital Marketing Strategies

Semester 2

UE3: Tools and Techniques of Web Marketing

UE4: Writing Methodology

Semester 3

UE1: Social Media and Community Management

UE2: Analysis and Performance Measurement

4th semester

UE3: E-Commerce and Online Sales Strategies

UE4: Innovation and Trends in Digital Marketing

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