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MASTER OF SCIENCE IN DIGITAL COMMUNICATION

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About Course

The Master of Science in Digital Communication is a degree program that enables students to acquire skills and knowledge in communication in the digital age. This program allows students to understand the challenges and techniques of digital communication, master communication tools and techniques, and adapt to new technologies and the new digital culture. The Master of Science in Digital Communication offers a solid introduction to digital communication and a deep understanding of the principles and methods of digital communication. Students learn to create digital communication plans, use technologies and communication techniques to achieve marketing and communication objectives, and evaluate the effectiveness of digital campaigns.

During this training, students learn to use digital technologies and communication tools, manage digital campaigns, interact with audiences through social media, optimize search engine rankings, and monitor and evaluate the performance of communication campaigns.

The Master of Science in Digital Communication provides students with transferable skills that enable them to tackle the challenges faced by communication professionals. Graduates are well-positioned to pursue careers in advertising, public relations, marketing, social media, journalism, and digital content.

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What Will You Learn?

  • The fundamentals of digital communication
  • Data analysis and statistics applied to digital
  • Digital marketing and online advertising strategies
  • Creating digital content
  • Communication and e-reputation of companies
  • Web project management
  • User experience (UX) analysis and design thinking
  • Security and ethics of digital communication
  • Advanced digital communication strategies
  • Customer relationship management (CRM) and online loyalty
  • Crisis Management in Digital Communication
  • Innovation and Development of New Digital Products

Course Content

INTRODUCTION

  • User Guide
    00:00
  • Thesis
    00:00

FIRST YEAR: SEMESTER 7

FIRST YEAR: SEMESTER 8

SECOND YEAR: SEMESTER 9

SECOND YEAR: SEMESTER 10

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