About Course
The Master of Science in Marketing and Commercial Strategy is an advanced Bac+5 level training designed to train experts capable of designing and implementing innovative marketing and commercial strategies. This program covers a wide range of areas, including market analysis, digital marketing, consumer behavior, brand management, and distribution strategy. It aims to equip students with the necessary skills to meet contemporary business challenges, fostering growth and enhancing the competitiveness of companies in a globalized and digitized market environment.
Career Opportunities
- Marketing Director : Responsible for the overall marketing strategy of a company, including brand positioning, product development, and marketing communication.
- Digital Marketing Project Manager : Designs and deploys digital marketing strategies to optimize the company's online presence and engage customers across various digital channels.
- Commercial Strategy Manager : Develops and implements strategic plans to increase sales, improve market share, and strengthen customer relationships.
- Marketing Strategy Consultant : Provides external advice to companies on how to improve their marketing and commercial strategy to achieve their business objectives.
- Distribution Manager : Manages and optimizes distribution channels to ensure effective distribution of products and services to consumers.
French 
English