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PROFESSIONAL MASTER IN MANAGEMENT OF CULTURAL ENTERPRISES

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About Course

The Professional Master in Management of Cultural Enterprises is a Bac+5 level training aimed at training professionals capable of managing and developing organizations in the cultural sector. This program covers various areas, including financial management, marketing, cultural business law, production and distribution of artistic works. It is aimed at students and professionals wishing to acquire specific skills to evolve in the cultural and creative industries, such as cinema, live performance, museums, publishing, or video games.

The training combines theoretical and practical teachings, delivered by academics and professionals from the sector. The modules address themes such as the legal structures of cultural enterprises, budgetary and financial management, marketing and communication of the arts, as well as entrepreneurship in the creative industries. Tutored projects, case studies, and internships allow students to put into practice the knowledge acquired and to familiarize themselves with the realities of the field.

The job prospects of this master are varied and offer opportunities in different sectors of the cultural industries. Graduates can access positions such as cultural enterprise manager, cultural project manager, cultural entrepreneur, cultural advisor, or communication and marketing officer in artistic institutions. They can work within public or private structures, such as theaters, museums, production houses, festivals, or specialized communication agencies.

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What Will You Learn?

  • 1. Financial and budget management: You will learn to develop and manage budgets, ensure the financing of cultural projects, and master the accounting aspects specific to cultural organizations.
  • 2. Cultural marketing and communication: You will develop promotion strategies tailored to cultural products, understanding audience behaviors and using appropriate communication channels.
  • 3. Cultural business law: You will study the legal frameworks governing the cultural industries, including copyright, artistic contracts, and regulations specific to the sector.
  • 4. Management of cultural projects: You will be trained in the design, planning, and implementation of artistic projects, taking into account logistical, human, and financial constraints.
  • 5. Cultural policies and institutional environment: You will understand the role of public and private institutions in supporting and developing cultural activities, as well as the issues related to cultural policies.
  • 6. Entrepreneurship in the Creative Industries: You will acquire the necessary skills to create and manage your own cultural business by identifying market opportunities and developing viable business models.

Course Content

Fourth year (Master 1)

UE0: Professional Integration Project in Cultural Business Management

SEMESTER 7

UE1: Foundations of Management and Cultural Economics

UE2: Legal Status and Regulatory Framework

8TH SEMESTER

UE3: Cultural Industries and Project Design

UE4: Research Methodology in Cultural Management

Fifth year (Master 2)

9th SEMESTER

UE1: Communication and Promotion of Cultural Activities

UE2: Strategic Management and Contemporary Issues

10th Semester

UE3: Financial Management and Financing of Culture

UE4: Cultural Entrepreneurship and Innovation

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