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Professional Master's in Marketing and Business Strategy

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About Course

The Master's program in Marketing and Commercial Strategy is a two-year program that offers students high-level training in marketing and commerce. It provides a solid foundation of knowledge and skills for those who wish to work in marketing and commerce. The program covers topics such as digital marketing, advertising, strategic planning, negotiation, and customer relationship management. Students will also learn advanced methods and tools for data analysis and marketing research. The objectives of the program are to provide students with an understanding of the marketing and commercialization process, to enhance their communication and management skills, and to equip them with knowledge and tools to develop effective marketing and commerce strategies and plans.

Students can pursue careers in marketing, commerce, advertising, and media. They can also pursue careers in marketing and commerce, such as product managers, marketing directors, product leaders, marketing specialists, product developers, and e-commerce specialists. The Master's program in Marketing and Commercial Strategy allows students to specialize in areas such as digital marketing, social media marketing, search engine marketing, and mobile marketing. Students can also specialize in areas such as information technology, sales management, brand strategy, and product development.

The Master's program in Marketing and Commercial Strategy offers students a wide range of career and job opportunities. Graduates can apply for positions as product managers, marketing directors, marketing specialists, and product developers. They can also apply for positions in e-commerce, digital marketing, and search engine marketing.

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What Will You Learn?

  • Advanced approaches to strategic and operational marketing
  • Brand and communication management
  • Demand and supply analysis and management techniques
  • Skills in supplier relationship management and business partnerships
  • Skills in marketing intelligence and innovation marketing
  • Skills in territorial marketing

Course Content

Fourth year (Master 1)

UE0: Professional Integration Project in Marketing and Commercial Strategy

SEMESTER 7

UE1: Fundamentals of Marketing

UE2: Advanced Marketing Strategies

8TH SEMESTER

UE3: Commercial Strategy and Development

UE4: Writing Methodology

Fifth year (Master 2)

9th SEMESTER

UE1: Digital Marketing and Social Media

UE2: Communication and Brand Management

SECOND YEAR – SEMESTER 10

UE3: Professional Project and Immersion

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