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MBA IN DIGITAL MARKETING

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About Course

The MBA in Digital Marketing is a postgraduate training program aimed at equipping students with the necessary skills to excel in the field of digital marketing. This program covers a wide range of topics, including search engine optimization (SEO), social media marketing, email marketing, data analysis, and many more. Students learn to use modern digital marketing tools and techniques to develop and implement effective strategies.

To enroll in this MBA, candidates generally must hold a Bac+3 or Bac+4 degree in a field related to management, commerce, marketing, or communication. The program includes theoretical and practical courses, group projects, and case studies. Topics covered include the fundamentals of digital marketing, data-driven marketing, SEO and SEM, social media strategies, content creation, and leadership and management skills.
 
Career opportunities after an MBA in Digital Marketing are numerous and varied. Graduates can hold positions such as digital marketing manager, SEO specialist, social media strategist, content management officer, email marketing manager, data analyst, or online sales manager. They can work in companies across all sectors, marketing agencies, technology companies, or service companies.

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What Will You Learn?

  • 1. The fundamentals of digital marketing
  • 2. The economic and technological challenges shaping the landscape of digital marketing.
  • 3. Management and leadership skills

Course Content

Capstone Project List in Digital Marketing

  • IMPORTANT NOTE

SEMESTER 1

UE1: Defining a digital innovation strategy

UE2: Designing a user-centered digital solution

Semester 2

UE1: Designing and managing a digital marketing strategy

UE2: E-business and digital strategy

Semester 3

UE1: Digital innovation & analytics

UE2: International digital strategy & leadership

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