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MBA IN BRAND STRATEGY & COMMUNICATION

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About Course

The MBA in Brand Strategy & Communication is a specialized program aimed at training professionals capable of designing and implementing effective brand and communication strategies. This program prepares you for management positions in the field of marketing and communication, providing you with an in-depth understanding of the strategic and operational issues in these areas. You will learn to develop brand strategies, manage communication campaigns, utilize digital tools, and lead global communication projects.

To enroll in this MBA, candidates generally must hold a minimum Bac+3 degree in a field related to management, marketing, communication, or social sciences. Professional experience of 2 to 3 years is often required to bring a practical perspective to the studies. The programs include theoretical and practical courses, group projects, and case studies.
 
Career opportunities after an MBA in Brand Strategy & Communication are numerous and varied. Graduates can hold positions such as marketing manager, marketing project manager, communication manager, brand strategy consultant, or public relations manager. They can work in companies across all sectors, communication agencies, technology companies, or international organizations.
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What Will You Learn?

  • 1. You will learn the fundamentals of brand strategy.
  • 2. You will also study the economic and marketing issues that shape brand strategies.
  • 3. You will learn to develop communication plans, use social media to strengthen the brand, and measure the impact of communication campaigns.

Course Content

Capstone Project List in Brand Strategy & Communication

  • IMPORTANT NOTE

SEMESTER 1

UE1: Fundamentals of Brand Strategy

UE2: Integrated Brand Communication

Semester 2

UE1: Brand Analytics & Innovation

UE2: International communication strategy

Semester 3

UE1: Leadership & brand management

UE2: Capstone Project – global brand strategy

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