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MBA IN BUSINESS DEVELOPMENT

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About Course

The MBA en Business Development is a professional training program aimed at training experts capable of leading business development and growth strategies for companies. This program is intended for those who wish to acquire skills in commercial management, prospecting, negotiation, and project management. Students learn to analyze markets, develop growth strategies, manage sales teams, and lead complex projects.

Candidates generally must hold a Bac+4 or Bac+5 degree in a field related to management, commerce, marketing, or communication. The programs include theoretical and practical courses, group projects, case studies, and professional internships. Topics covered include market analysis, segmentation, business proposals, customer dispute management, sales team management, and negotiation strategies.

Career opportunities after an MBA in Business Development are numerous and varied. Graduates can hold positions such as business development manager, business developer, international sales manager, business development consultant, or key account manager. They can work in companies across all sectors, consulting agencies, technology companies, or service companies.

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What Will You Learn?

  • Fundamentals of Business Development
  • Market analysis, segmentation, target definition, and product positioning.
  • Tools and techniques for prospecting, negotiation, and customer relationship management.
  • Management roles in business development by enhancing your leadership and team management skills.
  • You will also learn to use cutting-edge tools and technologies in business development.

Course Content

Capstone Project List in Business Development

  • IMPORTANT NOTE

SEMESTER 1

UE1: Business Development Strategy

UE2: Deployment and Optimization of Business Strategies

Semester 2

UE1: Project Management

UE2: Supervision of Activities and Teams

Semester 3

UE1: International Business Development & Partners

UE2: Innovation, Digitalization, and Leadership

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