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MBA IN COMMUNICATION & EVENTS

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About Course

The MBA en Communication & Event Management is a specialized training program aimed at training experts capable of designing, managing, and implementing global communication strategies and large-scale events. This program covers a wide range of skills in digital communication, public relations, content creation, and event management, with particular attention paid to innovation and new trends in the industry. Students learn to develop communication strategies, manage complex event projects, and use modern digital tools to maximize the impact of events.

Candidates are generally required to hold a Bac+4 or Bac+5 degree in a field related to communication, marketing, or management. The programs include theoretical and practical courses, group projects, case studies, and professional internships. Topics covered include crisis communication, media planning, branding, editorial communication, public relations, and event management. Students also learn to use digital tools for communication and project management.
 
Career opportunities after an MBA in Communication & Event Management are numerous and varied. Graduates can hold positions such as event project manager, event communication manager, production director, sports event organizer, general commissioner of trade shows, consulting director, show administrator, cultural event organizer, charity event organizer, or exhibition commissioner. They can work in companies from all sectors, communication agencies, traditional media, or technology companies.
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What Will You Learn?

  • In-depth knowledge of media and communication
  • 2. Management and leadership skills
  • 3. You will learn to develop and implement effective communication strategies.

Course Content

Capstone Project List in Communication & Event Management

  • IMPORTANT NOTE

SEMESTER 1

UE1: Communication Strategy

UE2: Deployment of the communication strategy

Semester 2

UE1: Performance of the communication strategy

UE2: Digital communication and events

Semester 3

UE1: Management & event steering

UE2: Digital Innovation & Ethics

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