About Course
The MBA en Strategic and Operational Marketing is a program designed to train experts capable of addressing current challenges in digital and multichannel marketing. Developed in collaboration with industry professionals, this program combines theory and practice to develop directly applicable skills in brand communication, influencer marketing, and digital advertising. The program also offers personalized support and allows students to acquire key skills in data marketing, which are sought after by employers.
To enroll in this MBA, a minimum Bac+3 level in a field related to marketing, management, or economics is generally required. Three years of professional experience is often requested to provide a practical perspective to the studies. The courses cover topics such as strategic marketing, operational marketing, communication management, digital marketing, and data analysis. Modules on leadership and talent management enable future managers to effectively lead multidisciplinary teams.
Career opportunities after an MBA in Strategic and Operational Marketing are numerous. Graduates can hold positions such as marketing director, product manager, communication manager, or marketing consultant. They can work in companies of all sizes, from startups to large corporations, as well as in communication and consulting agencies. The salary of graduates depends on the position, experience, and industry, but professionals trained in an MBA in Marketing generally enjoy attractive compensation and promising career prospects.
.
French 
English