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Certifying

Professional Certificate in Social Selling and E-commerce — Online Sales and Social Networks

Certification program to launch and develop a business in Africa through Social Selling and E-commerce. Sell online, master social networks, payments, and delivery, and manage your performance to create your business, formalize an activity, or accelerate an SME.

Entrepreneurship and SME Management
Professional Certificate in Social Selling and E-commerce — Online Sales and Social Networks

Description

The Digital & Innovation field has become a vital lever for African entrepreneurs and SMEs/TPEs. The massive adoption of smartphones, the rise of Mobile Money, and the popularity of Facebook, Instagram, WhatsApp, and marketplaces create short, efficient, and measurable sales channels. In this context, Social Selling and E-commerce open concrete opportunities to reach customers at the local, national, and pan-African levels, formalize informal activities, and professionalize customer relationships. Merchants, brand creators, cooperatives, and young self-entrepreneurs can build high value-added offers, improve their margins, and secure their collections, all while complying with the OHADA regulatory framework and the requirements of the platforms. Mastering online sales is no longer an asset; it is a strategic skill to prospect, convert, and sustainably retain customers.

The UNIVGA method combine flexibility and pragmatism: courses 100% Online, asynchronous and accessible. 24/7., with a recommended pace of 5 to 8 hours/weekThe program relies on real case studies of African SMEs, of (budgets, cash flow plans, reporting templates, dashboards in Excel or Sheets). Each sequence leads you to (checklists, templates, dashboards) and exercises applied to your own project. to take immediate action. Each module is aligned with the Social Selling / E-commerce reference framework (strategy, social networks, online store, advertising, payment, delivery, analytics), with pedagogical support to guide implementation and measure results. The quality of the certifying training UNIVGA ensures operational skills that are current and contextualized to the Francophone African market.

At the end of this certificate, you will be able to create and develop your online activity, formalize your operations (legal notice, general terms and conditions, invoicing),access financing thanks to credible indicators and a quantified action plan, and professionalize management commercial and logistical. You will be able to improve your employability in SMEs, diversify your sales channels, secure payments, and optimize profitability through data. The Professional Certificate UNIVGA enhances your profile with partners, clients, and investors by certifying immediately deployable, transferable skills aligned with current standards of Social Selling and E-commerce in Africa.

What you will learn

Define an online sales strategy aligned with the market and objectives
Design a value proposition and a high-performing AARRR conversion funnel
Create and manage Facebook, Instagram, and WhatsApp Business focused on sales
Produce mobile-optimized content and product sheets, local SEO, and conversion
Launch and manage Meta Ads and Google Ads campaigns with ROI tracking
Open an online store and sell on relevant African marketplaces
Set up Mobile Money payments and organize reliable delivery
Build KPI dashboards and continuously optimize via analytics

This program includes

Written Course, Audio & PDF
Key Takeaways + Graded Evaluation
Comprehension questions
Frequently Asked Questions (FAQ)
Timed Quiz
Professional Case Studies
Graded business case studies
TRAINING PROGRAM
5 Modules 15 Lessons 120 hours
1.1 — Market diagnosis and value proposition
1.2 — Customer journey, conversion funnel, and pricing
1.3 — Digital commercial action plan and compliance
2.1 — Social Selling on WhatsApp, Facebook, and Instagram
2.2 — Storytelling, editorial calendar and mobile creation
2.3 — Community management and micro-CRM
3.1 — Choosing your e-commerce solution and launching your MVP
3.2 — Catalog, product sheets and local SEO
3.3 — African marketplaces and seller obligations
4.1 — Meta Ads: conversion-oriented campaign structure
4.2 — Google Ads and local SEO
4.3 — Influencer marketing and affiliate programs
5.1 — Digital payments and Mobile Money
5.2 — Urban logistics, packaging and customer service
5.3 — Dashboards, KPIs and continuous optimization

Admission Requirements

Tag

Certification Training — Open to Everyone

No academic prerequisites required

UNIVGA's certified training courses are accessible to general public, without any prior educational requirements. Only one document is needed to get started:

🪪 Copy of ID

💳 Advance payment possible. Payment can be made in advance. The training will effectively begin after receipt and validation of a copy of your identification document by the administration.

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Document transmission

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Online - Pre-registration Form

Submit your documents directly through our secure online form.

📝 Pre-registration Form
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In person — UNIVGA Group Headquarters

Libreville, Nzeng-Ayong Neighborhood, Chantier Moderne — top floor, door on the right of the tiled building opposite Plaisance.

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Payment methods

Tuition fees can be paid in several ways:

📱 Mobile Money Online on this site On-site at headquarters 🌍 International transfer

To find out the precise payment details suitable for your situation, please contact UNIVGA administration directly.

Contact Administration
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Training start

Given the nature 100 % Digital courses generally begin 1 to 3 business days after payment confirmation. This time frame allows the administration to prepare your file and create your student account.

How is your training going?

Each lesson is structured in progressive steps. You must complete the 3 mandatory activities to unlock the next lesson.

Shield

Support & Guided Autonomy

Autonomous training with dedicated administrative assistance

The certification training is based on a model 100 % standalone, designed to fit your schedule. You are continuously accompanied by The UNIVGA administrative team and benefit from a automated tracking of your progress, without time constraints.

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UNIVGA Administrative Team

Our team is available to answer your administrative questions and support you throughout your certification process.

Automatic corrections

Each activity is instantly assessed with immediate feedback on your answers and mastery level.

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Progress Tracking

Your progress is tracked lesson by lesson, with clear validation indicators for each step.

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Access at your own pace — maximum duration: 3 months. Unlike degree programs that follow a fixed academic calendar, certification training is entirely adaptable to your schedule.

You can progress at your own pace and finish well before the 3 months by validating your activities quickly — however, each lesson must be completed before moving on to the next.

ℹ️

This operating procedure is specific to certification training programs. Degree programs benefit from complete human support: dedicated instructors, a personalized academic calendar, video conferencing sessions, and proctored assignments.

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Lesson Unlock Rule

To access the next lesson, you must complete the 3 mandatory activities from the current lesson:

🔑 Key Points 🎯 Scenario 📝 Evaluation

Personalized Coaching — On Demand

Option available only for certifications, after management review

Would you like to benefit from Personalized human supervision Zoom explanation sessions and supervised homework via videoconference can be added to your certification training. upon request, for a fee determined by your profile — this option is not included by default in certification training.

The management will evaluate your situation and offer you a custom quote — Individual coaching or corporate support. Note: Degree programs already include this comprehensive support as standard.

Contact Management
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The Essentials of the Course

Course + Audio + PDF

The core of your training. Each lesson includes a structured written course, an audio course for immersive listening and a Downloadable PDF to revise at any time, even offline. The content is organized progressively with definitions, concrete examples, and practical illustrations.

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Case study

A practical case study is integrated into each lesson with an in-depth explanation section to anchor theory in real-world situations.

Lesson FAQ

5 frequently asked questions answered at the bottom of each lesson to address the most common doubts about the subject matter.

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Preparation questions

Questions at the end of the lesson to deepen your own research or prepare for discussions with your academic advisor.

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Key Points

10 enrichments 🔓 Required

10 carefully selected points to deepen your understanding beyond the essentials of the course. They offer additional perspectives, practical applications, and hands-on advice. The validation of this tab is required to unlock the next lesson.

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Setting the Scene

Professional graded simulation 🔓 Required

You are placed in an interactive professional simulation. Real decisions are presented to you with immediate feedback and detailed correction. Your grade has been recorded and counts towards your academic progress. Validating this tab is mandatory to unlock the next lesson.

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Evaluation

20 varied questions quiz 🔓 Required

A 20-question quiz with varied formats (multiple choice, true/false, matching, practical case studies, etc.) to validate your mastery of the chapter. Instant results with detailed corrections. This grade counts towards your overall average. Validating this tab is mandatory to unlock the next lesson.

Frequently Asked Questions

Yes. The UNIVGA GROUP is registered with the National Agency for Investment Promotion of Gabon (ANPI-Gabon) and has all legal registrations: NIF 370669-C, RCCM GA-LBV-01-2020-A10-01945, and CNSS 014-0205895-A. The institution is also officially recognized by the Ministry of Professional Training under authorization no. 000306/MENICFP/SG/DGFP/DFP, which empowers it to train and issue training certificates as well as Bac+2 level diplomas, notably the DTS.

UNIVGA is authorized to directly issue training certificates and Bac+2 level diplomas (DTS). For higher level diplomas—Professional Bachelor's, Bachelor's, Professional Master's, MBA, DBA—they are issued by our local or international partner universities. This collaboration ensures that your diplomas benefit from broad academic recognition, beyond Gabon's borders.

Yes, on multiple levels. In the UK, UNIVGA GROUP is registered under company number 12581906, recognized by HM Revenue and Customs (HMRC) with VAT number GB353434312, and listed on the UK Register of Regulated Educational Institutions under UKPRN 10086514. UNIVGA is also accredited (ID: CINVU11GA2019I1156) as an Executive Board Member and Member of the Educational Committee of CINVU (Comstech Inter-Islamic Network on Virtual Universities), which operates under the auspices of the Standing Committee on Scientific and Technological Cooperation of the Organization of Islamic Cooperation (OIC). This accreditation signifies our academic excellence and contribution to higher education globally.

Le CINVU (Comstech Inter-Islamic Network on Virtual Universities) is an international network that promotes cooperation and knowledge sharing among virtual universities and higher education institutions in the member countries of the Organization of Islamic Cooperation (OIC). UNIVGA sits on its executive board and educational committee under the identifier CINVU11GA2019I1156. This accreditation attests to the quality of our teaching, our academic standards, and our commitment to digital higher education within a network spanning over 50 countries.

The UNIVGA GROUP’s headquarters are located in Libreville, Gabon—Nzeng-Ayong neighborhood, Chantier Moderne, top floor, the door to the right of the tiled building across from Plaisance. Although our courses are 100% online, we maintain a physical location to welcome students, accept registration documents, and process tuition payments. The institution is also incorporated in the United Kingdom as a company (Company Number 12581906), which reinforces its international scope.

GROUPE UNIVGA is the official and administrative name of the institution, the one that appears on all legal documents, registrations, and ministerial authorizations. «Université Virtuelle du Gabon» (or UNIVGA) is the trade name adopted to reflect the institution’s fully digital nature and to make it easier for the public to identify it. It is therefore the same entity: the administrative name is GROUPE UNIVGA, and the commonly used name is Virtual University of Gabon.

Each lesson is structured in several progressive steps. You begin with the Course Essentials (written text + audio + downloadable PDF), which includes a case study explained in detail, a FAQ, and preparation questions. Then, you complete 3 mandatory activities: Key Points (10 enrichments), Role Play (professional decision simulation), and Assessment (timed quiz). All 3 activities must be completed to unlock the next lesson.

Yes. Each lesson includes an audio course that you can listen to at any time, as well as a downloadable PDF containing all of the written content of the lesson. This allows you to review offline, on the go, or without internet access. The audio content is particularly popular with students who want to learn while mobile.

Each lesson includes a practical case study directly integrated into the course content. It is accompanied by an in-depth explanation section to help you understand how theory applies in a real-world situation. These cases are drawn from actual professional contexts (African and international) and allow you to ground your learning in practice from the very first reading.

The preparation questions at the end of each lesson serve a dual purpose. First, they allow you to deepen your understanding of the course through your own research and personal reflection. Second, for students pursuing a degree, they serve to prepare you for discussions during your videoconferenced course explanation sessions with your academic advisor. By working on them in advance, you will get the most out of each session.

Yes, all mandatory activities (Key Points, Role-Playing, Evaluation) are automatically graded by the platform. You get immediate feedback on your answers with your score and mastery level. This allows you to quickly identify your weaknesses and review the necessary concepts before continuing your progress.

The progressive unlocking system ensures that each student truly grasps the concepts before moving on. The 3 mandatory activities (Key Points, Scenario, and Assessment) verify different skills: comprehension, decision-making, and recall. This rigorous pedagogical model ensures the quality of the course and the value of your training.

For a certified training program, only a copy of your ID is required. Certified training programs are open to the general public without prior educational qualifications. You can even make the payment in advance—the training will effectively begin after your ID has been received and validated by the administration.

You have two options. You can submit your documents directly online via the pre-registration form at univga.org/preinscription/, or visit the UNIVGA Group headquarters in person in Libreville, Nzeng-Ayong neighborhood, Chantier Moderne (top floor, door on the right of the tiled building opposite Plaisance). In both cases, your documents will be verified before official validation.

UNIVGA accepts several payment methods: Mobile Money, online directly on the website, in person at the Libreville headquarters, or by international transfer. To get the exact details for your payment method, please contact UNIVGA administration directly via the "Contact Us" tab on this page.

Thanks to the institution’s fully digital system, courses typically begin within 1 to 3 business days after your payment is confirmed. This short turnaround time allows the administration to finalize your enrollment, create your student account, and set up your access to the platform with all your courses.

The maximum duration of a certification course is 3 months. However, since you progress at your own pace by completing the activities in each lesson, you can absolutely finish well before the 3 months if you progress quickly. There are no time constraints or imposed academic calendar — unlike degree programs.

By default, certified training courses operate autonomously with the assistance of the administrative team. However, if you wish to benefit from personalized human support (video conference explanation sessions, supervised assignments), this option is available upon request from management. After evaluating your situation, a personalized quote will be offered to you – whether for individual support or corporate coverage.

Certified training programs award a certificate of competence that attests to your mastery of the studied field. This is not an LMD university degree. To obtain a recognized degree (Bachelor's, Master's, MBA, DBA), you must enroll in one of UNIVGA's degree programs, which benefit from full support with dedicated instructors, an academic calendar, and supervised exams.

You benefit from the assistance of the UNIVGA administrative team for all your administrative and technical questions. Each activity is automatically assessed with immediate feedback on your answers, and your progress is tracked lesson by lesson thanks to clear indicators. The FAQ integrated into each lesson answers the most common doubts, and preparation questions guide you in your personal research.

The main difference lies in the support and recognition. Degree programs (Bachelor’s, Master’s, MBA, DBA) include comprehensive personal support: dedicated instructors, videoconference sessions, a personalized academic calendar, supervised assignments, and thesis defenses for Bachelor’s (L3) and higher levels. They follow the LMD system with ECTS credits. Certification programs, on the other hand, are 100% self-paced, open to all without prerequisites, last up to 3 months, and include administrative support and automated grading. Personalized support is available upon request for an additional fee.

Online admission

This training is certifying Your registration is immediate upon receipt of your payment. The form below is intentionally short.

3-step procedure

  1. Please complete your registration form below (approx. 2 min).
  2. You are processing the payment: «Send and pay now», or later via the link sent by email.
  3. Upon confirmation of payment, your training space will be activated.

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